Instagram is a great outlet for creativity. It captures moments, tells stories and sends powerful or influential messages through the filtered photography of its users. And more and more businesses are using it as a powerful marketing tool. Here are a few tips on how to integrate Instagram into your own internet marketing and social media campaigns!
Showcase your best selling items or brag about your accomplishments. Show and remind your loyal customers or clients what it is they love about you. Let them browse, make their wish lists or see what they want from you next.
Introduce your employees or share a photo from the weekend. Post a picture of an employee’s quirky cat, wedding or their over the top holiday decorations. Show your followers the real you because everyone enjoys feeling like they can relate.
Take a photo of the boss hard at work or showcase how something is done or made. Have a photo depicting the hard work that goes into the quality products or services you produce.
Give your fans a sneak peek of things to come. Show new products and advertise upcoming promotions or special events. Engage them with a giveaway and entice them with something to look forward to.
While original content is what gives your business identity, sometimes it is beneficial to join the bandwagon. See what’s trending and post something relevant with your own spin on it. Is it basketball season? Post employee photos representing their favorite team. Is the mustache trend still popular? Slap on a fake one, grin and bear it. Overall, have fun with this one and show your followers that you know what’s “in.”