Starting from the basis, in this article, we will first of all talk about what blogging really is. From there, we would progress to some of its benefits, the anatomy of a quality guest post, the critical aspects, and lastly, taking it to another level.
What is guest blogging? There are different definitions for this, and I would honor you with my own definition. Guest blogging is the ability or the process for writing for other blogs, or becoming a guest author with the hope of getting more traffic and backlinks to your blog from the host blog. It also comes with the aid of building a relationship with the other blogs and the readers and also gaining exposure.
There are times when you want only one benefit and other times when you want more than one. So, for the understanding of this guest posting ish well, we would move further to its benefits.
BENEFITS OF GUEST BLOGGING:
From the definition, I slipped some of its benefits out and I am sure you can pick them out if you were told to. Anyway, the benefits will be explained thoroughly below for better understanding.
It is obvious that this is the number one reason why people guest post. For this to be gained, you must have quality in the article you are writing, and the blog you are writing for. When that is achieved, you will be able to draw the readers to your end.
Apart from getting traffic to your end, you can gain exposure when the right strategies are in place. So many companies are benefitting greatly from writing guest posts for sites and gaining exposure at the same time. Once that is done, you will also gain the trust of your co-bloggers and incredible results will be gotten.
Getting quality backlinks:
This is one of the major reasons why bloggers guest post. I have noticed that when this is done, it will plead to an increase in search engine traffic. All you have to do is; do it well because as it is very powerful, it is also dangerous.
Building a quality subscription base:
The stronger your subscription base, the more the other benefits of guest blogging.
For the testing of products and services, a great way to do it is by getting feedbacks by writing for bigger blogs in your area of expertise.
Well, we have talked about the definition and the benefits of blogging, right? What is next on the line?
THE ANATOMY OF A QUALITY GUEST POST:
The anatomy of a perfect guest post goes thus; it should have videos (screen-capture videos, interview videos, and talking head videos), links, and a perfect headline, landing pages, quality content and straight-to-the-point facts.
THE CIRTICAL ASPECTS:
The important aspect of guest posting will be listed below shortly and I want to advice that it is better to do as you are told and get better results than to do as you want to and end up blaming yourself in the end.
Linking to the host blog:
It is important that you link to the articles or the homepage of the guest author’s site.
Link the keyword to an article on the guest blogger’s site and that will lead to the ranking of your article content.
The author box must show the bio of the author and also use that opportunity to introduce yourself to the audience, thereby linking the anchor text to articles on your blog.
TAKING IT TO ANOTHER LEVEL:
To take your blog to another level, here are some things you should know and put into practice;
Make your blog ready for the attraction of traffic:
To do this, you simply have to have quality content in it. That’s all it takes. Be uniquely different in a way that will make people put their trust in you. One horrible mistake most bloggers make is that they take the words of their readers for the truth and it most times, lead to their downfall. Once you have understood the ways to get unique contents, you will be pleased at the percentage of readers you will get in a little while.
Knowing what you want and need:
In life, we get to choose what we want and strive to get it, but when it comes to guest blogging, the major concern is getting solutions which should be based on the [problem you are having at that time and researching on them before going into action.
This is a very important part of life that must not be thrashed. When you are highly focused and determined, you will be able to blog right. You can also challenge yourself and see what happens in the end. I used to challenge myself back in the days, but now, I see that I am become too weak and taking things for granted. It ought not to be that way.
Apart from preparing your blog, you should also prepare yourself for what is to come and what is to be done. Remember, you are not God and you are not an extra-ordinary being with extra-0ordinary powers too. When guest posting, there is always a probability that your post will be rejected; so, you just have to be prepared by ensuring you have another blog on ground which you will be able to submit the post to. But if your post was returned because there were errors, it is best you correct them and resend them, telling them what happened and what you have done to make it right.
Give the best when you can:
It is necessary that you put the best inn everything you are doing because it is what attracts people to you and makes you different from others.
This doesn’t mean you should spam content. There are sections in every guest post where you can market yourself. I advise that you use the space given to you wisely.
Use these tips on guest posting wisely and get back to me if and when necessary.